Gigi Hadid may seem flawless, but she wants you to know she's far from it. The supermodel has teamed up with Reebok Women for its #PerfectNever campaign. The movement's motto? “Perfection is boring. It never changes, never improves and never shows you anything different.”
#PerfectNever challenges women to love who they are, embrace their mistakes, and keep pushing boundaries, no matter what anyone says. To hit that message home, Reebok invited Hadid-who has shown her fierceness on and off the runway-to be the face of its campaign. (UFC star Ronda Rousey helped the brand kick off #PerfectNever earlier this year.)
Concise but captivating, the launch video below features the model sweating it out in a boxing ring, breathlessly punching at the words "perfect never gets better."
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That Reebok chose boxing to capture the badass spirit of the #PerfectNever movement isn't surprising. The sport is all about strength and power. “You'll feel your core, you'll feel your your abs. It's a full-body workout, really,” says Rob Piela, celebrity trainer and owner of Gotham Gym G-Box in New York City.
Want to learn to throw a punch like Gigi? Check out our Facebook Live with Piela below, and follow along as one of Health's editors learns the basics, from the best hand-wrapping technique to smart footwork and more.
Feeling inspired? For more combinations, check out this 15-minute circuit that'll get you in knockout shape.
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